Addictive Deals vs Good Deals – What Are You Offering?

That’s a good deal! My eyes lit up as I saw an offer for a bar of chocolate for just £1. My hand reached out to take it and put it in my shopping basket. And then I stopped. What was I doing? I didn’t want this chocolate. It was a huge bar, and I didn’t want to have that much chocolate around in the house. Why was I about to purchase it? I put it back.  I took it up again; again, I put it back. Recognising I was dithering I moved away from the chocolate display, closed my eyes and breathed deeply.
What was going on here?

What was going on was an example of the fine line between an addictive deal, and a good deal.

Let’s face it, everyone likes to feel they are getting good value for money when they buy something. It’s natural to want this. It happens even when money isn’t involved, say, if someone offers to pick your children up from school so that you can take a much needed rest, and you arrange to do the same for them the following week. Or if your colleague offers to look over your new website and give you feedback, and you agree to help her with her book-keeping. When a transfer of energies takes place, we like to know we are both giving and getting. In the case of the chocolate, I would be giving a small amount of money and receiving a large amount of chocolate.

But the question is: did I want the chocolate? And the answer, when I moved away from the temptation and began to breathe deeply, was no.  No, I didn’t want the chocolate, which means that no matter how little it cost, or even if it was free, I still didn’t want it. And that meant it wasn’t a good deal.

A good deal is always one which begins with you wanting something.  You may not know you want it, but you can check this out by taking the time to drop into your heart, and ask yourself ‘Is this really what I want?’ (just like with the chocolate). Also, you need to feel happy with what you are asked for in order to get what’s on offer.  Is it something you are willing to give?  If the deal doesn’t comply with these two things, then it isn’t a good one.

An addictive deal is one where you feel compelled to buy even though you’re not sure you really want what is on offer (this is why the two-for-one offers in supermarkets work – next time you see one, stop, breathe and ask yourself if you really, truly want 2 of the items!).  The trouble with addictive deals is that by the time you’ve got to the point of payment, you’re often too far down the road to see that you didn’t really want what was being offered in the first place.

The antidote to this is being aware of what you are doing when you’re buying, and with the help of deep breathing, making a conscious choice (this is the opposite, by the way, of what is often taught in NLP marketing seminars, where they positively encourage you to have people make a decision to buy from a place of emotion. I may be going against the grain here, but frankly I’d rather have people making a choice to purchase my products and services from a place of heart connection, than an emotional choice that they may later regret).

Now, when you are the one running the business, when you are the one doing the offering, rather than the buying, ask yourself if what you are offering is something people are wanting or not. Are you offering a good deal, or just an addictive one? Time and time again I have heard people in the holistic business market say they want to give people what their own passion is – regardless of whether the customer or client actually wants that passion – and often they find they really need to actively sell their passion to customers.

Actually, your job is to match what your passion is with what people want. Then you don’t need to ‘sell’ , as you will already be providing what is wanted. You can do this in 2 ways – look at what people want, and then pick one or more of those things and offer it to them; or find a way in which your passion can adapt and fit in with what people say they want. But don’t do what I have done in the past, which is offer what I think is a great idea, only to find out that no-one actually wants it!

Finally, I know because you are reading this that you are interested in offering good deals, not addictive ones. Make sure your marketing in every aspect does this; you can do this when you come from an abundance mindset. It’s only with a fear based mindset that addictive deals have to be crafted, and if you’re in the business of contributing to the world becoming a better place, then you’ll want to make sure that your offerings are good and even great deals.

One thought on “Addictive Deals vs Good Deals – What Are You Offering?

  1. Hi Jane,

    I have attended a few NLP workshops and new there was another way of attracting clients rather then tapping into their emotional side. Your article has affirmed what I believe and given me words to what was going on in my mind. I can see that allowing people to make a consious decision will be a longer lasting one rather then the emotional one. Thank you.

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