How to Cope When You’ve Outgrown Your Business Part 3: Discovering Who Your Perfect Clients Are

‘Even when I dropped my prices really low, these people still said it was too expensive!’

My client was aghast. She just couldn’t believe that a steady stream of people coming through the centre where she rented a room were simply not interested in taking advantage of even a taste of her treatment, which she knew could help them.

‘It seems like they just want to stay the way they are’, she wailed.

And she was right. The particular people she was referring to were not interested in returning to full health using her method, even if they said they were. And she ended up feeling really frustrated and questioning what she was doing and why.

The problem was, she had not been targeting the kind of people who were an ideal match to what she was offering. This was because she knew her treatments could benefit all kinds of ailments, and so she naturally wanted to offer these to everyone.

The challenge with this is that by scattering your seed wide, so to speak, you lessen the chances of it falling in the exact place where the conditions are right for it to germinate. Continue reading

How to Cope When You’ve Outgrown Your Business (Part 2)

Last week I shared about how I’m rediscovering the essence of RichThinkers, which for me is about awakening and inspiring you to grow your business from a place connected with your passion, purpose and presence.

Notice the lack of another ‘p’ word – profit. This is not because profit is not important, but profit without you:

  • fulfilling your purpose in being alive
  • feeling passionate about what you do
  • shining who you are in the world

is empty profit, no matter how much actual money you are making.

It’s very likely that money is not your prime motivator for doing what you do. If you think it is, then think again because underneath the requirement and perhaps need for money, will be something else that is driving you. Something that made you choose to live your life the way you do, and express yourself through your business. And this is the first stage in stepping out into the world in a bigger way. Continue reading

How to Cope When You’ve Outgrown Your Business (Part 1)

Emerging from the burrow where I feel I‘ve been for the last 18 months while dealing with my husband’s illness and subsequent death, I have discovered that I’m no longer a match with my business.

What?

Yes, The RichThinkers I set up over 5 years ago got stunted in its growth when I entered that burrow, which of course I didn’t realise as I was head down, being a carer, then feeling full of grief and finally doing my best to cope with learning to live alone after 20 years of marriage.

But I’ve moved on a bit now, and I’m poking my head out of the burrow, having a good look around, and I’m seeing the landscape with new eyes. The air smells different; what I see, although it appears to be the same, is perceived differently.

In fact, everything around me just feels different.

Clearly I’ve outgrown RichThinkers in some way. But when you’ve outgrown your business, what do you do? Continue reading

What My Night Alone in a Mountain Hotel Taught Me About Business (and Life)

A guest post by Stacie Whitney

A dear friend of mine went to Paris last week, alone.

She’s a fulltime mother, she has her own biz,, and she made it happen – she knew it was important.

You should go away sometime,” my love said to me, on hearing about this. “It would be good for you.”

God, thank you for this man.

Ok, how bout this weekend?” the response just blurted itself out of me.

So I very quickly booked (before any minds were changed – mine especially) a hotel about an hour away, in the mountains.  It was non-refundable.

Granted, it’s not 5 days in Paris, but it’s a start.  Let’s call it a trial, (or that’s what I’m building up in my mind, anyway).

So this busy self-employed, full-time mama, left her wee one waving at the door (too sweet), and boogied (literally, you would’ve loved to see me dancing with the steering wheel – only while stopped at a red light, I swear) herself into the mountains for a last-minute work retreat.   A bit of space and time by myself, to both breathe and focus on my business.

Sounds like heaven to most parents who are entrepreneurs, right?  Cuz we LOVE our businesses – it’s just that most of the time all the other stuff in life can make it feel a bit overwhelming.

Anyway, I discovered a few things about myself when I was holed up in my cozy mountain hotel.. Continue reading

The One Mindset Shift That Will Set You Free

Wheeee! Life can be such a rollercoaster sometimes, and especially business life, where the ups and downs often get reflected in your bank balance, the number of sales you make, or the amount of customers or clients you have.

Just as on a rollercoaster, you sometimes like the thrilling feeling, at other times it can feel dangerously close to the edge and even tip over into terror occasionally. That’s when the wheeee! turns into aaaaagh!

The intention with a rollercoaster ride of course is to experience the thrills of the ups and downs, but the trouble with experiencing your business as a ride like this is that ultimately it is exhausting (imagine being on a real rollercoaster for longer than just the usual few minutes).

It means you’ll be regularly challenged with thoughts and feelings about the state of your business at any one time, so your emotions reach highs and lows too. And of course, you never get to experience the pleasure in taking a slower, more balanced ride, not on rollercoaster tracks, but simply winding through the landscape of life, enjoying what sights, sounds, and experiences are presented to you.

I was thinking about this the other day in our Mistress Mind group, where we spend some of the time celebrating something that has happened. I realized I felt uncomfortable only celebrating the so-called ‘good’ things, which is what is traditionally thought of when the word celebration is mentioned.

For example, we tend not to celebrate divorce, but we do marriage. In business, celebration is encouraged when you sign up a new piece of work, take on a new client or increase your revenue significantly; but not at all when your sales are down one month, or a member of staff makes a mistake, or you lose clients.

In the Mistress Mind group that day, I stated I was going to celebrate mistakes as well as the so-called ‘good’ things. Continue reading