Your Comfort Zone is probably very familiar to you – it’s where you feel strong, capable, confident. It’s where you can do good work, know it’s good, and you get good results. It’s also a place free of stress, where you feel secure and content.
It’s a bit like an old familiar jumper that you love wearing, which keeps you warm and cosy.
Have you ever noticed how you discard clothes from time to time? If you have kept old favourites in the back of your wardrobe, and then get them out again and try them on, they can often be out of date, and suddenly you just don’t feel that comfortable in them anymore! How can it be, that item which you so loved, and yet now is so clearly not suitable?
This is what it’s like with your Comfort Zone. From time to time, you will be nudged (or in some cases, propelled) out of your zone of comfort into another area entirely. You might be one of those people who feel as if they are literally growing out of your clothing when this happens – a bit like a snake needing to shed it’s skin. Continue reading →
In the north of Scotland in the depths of wintertime, it is dark by 4pm, and not properly light again until after 8am. Many people find this a challenge, but it is of course compensated for by very long summer evenings, when the sun rises about 3am, and doesn’t really set until about 11pm. I reorganise my schedule during the winter so I can easily get out in the daytime. This applies to businesses too, so how much time do you spend in the daylight and night time of your business? Continue reading →
Spray and pray. Have you heard of that? It’s a very common method of marketing – put your offerings out to anyone and hope they will reach the right people who will then contact you. That’s where the praying comes in!
If you’re really good at doing this, then you’ll find a way of contacting the people who received your flier or initial message, and discover if they have any need of your services. But it is a bit hit and miss, to put it mildly. Continue reading →
Business as usual is destroying our lives and the environment.
An Article by Jerry Stifelman, Mother Nature Network
The business world was thrown into a tizzy in 2009 when Gmail and Google’s news site were reported as “sluggish” for “about an hour.” The BBC swiftly cited pundits proclaiming that the temporarily slow Google was “bad news for Google’s efforts to build up Apps, and to a less extent, Gmail, as critical business tools. If the mighty Google can stumble, then who can be trusted?” Erm — since when did an hour’s outage of anything, except maybe oxygen, become a major issue? It’s time we slow the heck down, people. (Read entire article..)
What’s your definition of prosperity? Don’t think about it too much, just write down quickly whatever it is, right now, before you continue reading. I’ll invite you to re-read it at the end of the article, and adjust accordingly if you’re inspired to.