How often do you feel challenged when asking someone to recommend your work? It’s so easy to let this slip, and yet when you do that, you miss a huge, and golden, opportunity.
Why? Because people are much more likely to believe what someone else has said about your service or product than you. It’s just a fact. They’re not biased, whereas, you are!
Testimonials provide evidence of your credibility, they demonstrate you are trustworthy, and they encourage and inspire others to use your services too. Which is what you want, of course.
I spoke about this to a client recently.
“You want to be training your brain to listen out for possible phrases as testimonials, so you can use them. Once you’ve done that, then you need to ask if it’s OK to use what they said as a testimonial. And then you need to take action and get it up on your site, or wherever you can use it most effectively.”
A few days after her last session, she emailed me, it just came through and inspired this article. Towards the end of the email, I read the following:
I’ve just typed up my session 11 notes – all on a big Word document starting with my session 1 notes. I can’t believe how far I’ve come in my thinking and success since then, the questions and things I am thinking about are at a whole new level from when I started working with you [PING – TESTIMONIAL ALARM!!!).
What’s a testimonial alarm? I’d coached her to listen to what people say about her work, and here she was demonstrating her ability to listen by pointing out to me a possible testimonial for myself!
So her brain has already locked into identifying possible testimonials, which means her business is going to benefit far more in this area than before. Hurray!
Now I’m putting the lesson into practice (having asked her) by turning this into an article, which covers three things – the importance of testimonials, using one myself, and providing evidence to you that working with me is a great idea. 🙂
Which is exactly what you want to be doing too, if you are interested in gaining more clients, credibility and confidence.
You’re likely to get more clients, because most business is done by word of mouth still (whether on or off line) and testimonials are just that. More credibility comes because the more people you have out there saying how great you are, and what fantastic results they’ve had since working with you, the better it reflects on you. And more confidence because it just feels plain damn good to be told you are great a lot!
So, please do embed the Testimonial Alarm in your consciousness and begin to gather them in from all sources.
By the way, I was writing this in a coffee shop, and as I was leaving, the lady at the next table said ‘Are you Jane?’
“Yes,” I replied, looking puzzled.
So there was another testimonial too! What a lovely morning 🙂
Have you got any inspiring testimonial stories? Share them with me by clicking on the little number to the right of the title and entering your story.