If you have, what did you do then? Go back to the shops and return it? Keep it but didn’t feel good about it? Or were you able to reconcile what you bought and find enjoyment in it?
It is so easy to spend money unconsciously these days, particularly if you are spending with a card. There’s a huge difference between cash and cards, and if you don’t know what I mean, try not using your card for a week and you’ll find out. Handing over £50 on your card, and £50 in notes are two very different experiences.
Why is it that it’s so easy to end up with stuff you don’t really want? All around us we have messages that say try this, buy that, you won’t be able to exist without having this – or worse, you won’t be a valid person unless you have that.
In order to avoid coming home, or off the internet, and wondering what on earth you have spent your money on, you need to take action in the moment.
I had a great instance of this the other day in Cape Town. For a treat, my friend Cat and I’d booked into a spa for a facial and make-up session. A bit of fun, especially with the exchange rate heavily in my favour!
When I came to pay, I bought some of the cosmetics that had been used. So far so good, you might think. When I came home, though, I looked in the bag and saw something I did not really want – in this case, it was a powder compact. How come I’d ended up with this? It hadn’t been put in the bag without me knowing about it!
What had happened though was I had gone unconscious at the point of sale – and this is the crucial moment. (Which is why there is so much demand to put goods out at the point of sale, either by the cash register or just before you press the ‘Buy Now’ button on your computer).
The psychology of buying is a hugely studied phenomena, and one of the things that is judged to be important is to assist people into an emotional state before they make their purchase. If this can be done, it has been shown they are more likely to actually part with their money.
That’s why in the personal development world you will find people offering free weekend seminars. It seems like an amazing deal at the time, but you can be sure there will be heavy pressure to buy at these events, along the emotional lines. Which is why I returned home from Los Angeles to Scotland one year having purchased a year-long programme which meant I would have to fly to New York to participate in! Sounds mad – and it was mad – fortunately I managed to get my money back J
To come back to the powder compact though, I was in an emotional state at that point of sale because I felt so good after my experience and I wanted it to continue. Nothing wrong with that of course, unless you end up with something you don’t really want.
Which is why, even though it may sound mad in the face of all the psychology of buying principles, I invite prospective attendees of my Bringing Spirit into Business workshop to become MORE conscious before they press the ‘buy now’ button.
I don’t want you to purchase my services unless your heart is doing the deciding for you in a conscious manner.
It is your heartstrings that get tugged with the compelling ‘buy now’ messages – but to really be in alignment with who you are, those heartstrings also need to be attached to your Divine Purpose. And it’s only then that your purchase will provide you with what you really want.
In the case of the powder compact, it was the powder I was interested in, not the compact. However, I have chosen to keep it as a reminder of being conscious when I am purchasing something. I’ll use it most days, so I’m going to get reminded a lot!
Next time you find yourself at the point of sale, whether it be in reality or on the internet, there’s three things you can do:
- Pause. Take a moment to go inside and ask yourself if this is really what you want.
- Listen to the answer. It may be different to what you think it ought to be.
- Take action based on your answer in the moment (ie consciously press that button or hand over your money – or not)
If you do all these, you’ll be sure to end up coming home or off the computer with a feeling of satisfaction in your body, no doubt about it. Which of course, is priceless.