Notice the lack of another ‘p’ word – profit. This is not because profit is not important, but profit without you:
- fulfilling your purpose in being alive
- feeling passionate about what you do
- shining who you are in the world
is empty profit, no matter how much actual money you are making.
It’s very likely that money is not your prime motivator for doing what you do. If you think it is, then think again because underneath the requirement and perhaps need for money, will be something else that is driving you. Something that made you choose to live your life the way you do, and express yourself through your business. And this is the first stage in stepping out into the world in a bigger way.
Without this foundation in place, you cannot step up and out. Or at least you can, but you’re much more likely to wobble and fall, or even to not be noticed. If you imagine the light of who you are has a dimmer switch, then in order to be fully seen (which means people recognizing what you have to offer, wanting it, and paying for it regularly and consistently), that switch needs to be turned right up. In order to be turned right up, the plug at the other end needs to be in, and switched on. In other words, you need to be fully plugged into your source of energy.
As you know, I was not fully plugged in until very recently. And this is how it showed up:
A few weeks ago, I noticed an advert for ‘The Best Of…’ a franchise opportunity. I was flirting with this idea because I was feeling so lost regarding RichThinkers. And this was after the success of that first talk I gave in February!
The more I looked at the advert, the more tempting it appeared to be – buy a franchise, get loads of support, sell the services and ‘Bob’s your uncle’. Or so I thought. I fantasized about how much easier it would be than RichThinkers; the franchisers were even guaranteeing a certain level of income, so how difficult could it be? I couldn’t imagine anyone saying no to me, ever. 😉
Fortunately I had some friends check this opportunity out, and although it might be right for some people, with their feedback to me, and talking to one or two franchisees, it became clear that this was definitely not the right way forward.
And yet I had been so excited! It would bring in more money! I would still be helping people! What could be wrong with that?
What was wrong was it was not in line with my purpose or passion. Therefore, I would not be meeting the kind of people who were my ideal clients. At the time I was dithering about who my ideal clients should be. I had gotten off track in the last year as I’d been focusing more on local businesses than on online business, as I had been doing before Philip began to get very ill.
I’d lost sight of where I was going, what my business was, and who I was as well. Not surprising maybe, given the circumstances, but no wonder I was feeling lost and lonely.
However, flirting with The Best Of…was a bit of a wake-up call. I went from tremendously excited about a new opportunity one minute to utterly depressed the next because I couldn’t see anything changing.
At that point, I had given four of the new Strategy Sessions that had been lined up, and I’d not offered my services to any of them. Why? A mixture of fear of rejection, believing them when they said they had no money, and a sneaking suspicion they weren’t my ideal client anyway. And yet I wanted to take on more clients, what a conundrum.
But as I began to investigate what was really going on underneath the surface in those sessions, for me, as well as for the potential clients, I realized I had to take a step back and re-connect with what is the essence of life for me, let alone my business. I had to plug myself in properly, which is what I’ve been doing.
But how does it express itself in your business, if you’re not fully plugged in, switched on and with the dimmer switch turned fully up?
Check if any of these are relevant to you:
1. You’ve got some clients, but there’s not really a steady flow of them
2. You’re making only just enough money, and fed up with that
3. You feel an aversion to ‘making things happen’ in the way you used to
4. You’ve got enough clients, but not really enough of those that really make your heart sing
5. You find yourself feeling bored, doing the same old thing
6. You have a sense that you’ve lost your mojo, your passion for what you do
7. You know deep down that you are being required to step up and out more
8. You cannot think what else to do to make your business work, because you’re surely doing everything right, but it just isn’t working in the way you know it can
9. You are attracting customers or clients, but they just aren’t buying enough
10. You feel constantly frustrated, knowing you are on the edge of success, but just not able to step into it fully
11. You wonder if you should just pack it all in and get a job
12. You wonder why on earth you ever started your business in the first place.
So how many did you tick? Even if it’s only one, this is a sign that your plug needs to be checked, re-plugged in, switched on and that dimmer switch turned up full!
In other words, align yourself with your purpose and allow that to shine out through what you do, to the people you most want to work with.
Which will be the subject of next week’s article!