At this time of year, this is a question I often ask myself as I see so many people focusing on the ‘ big day’ and the associated holidays. And even if you have your own business, and know that life doesn’t stop just because Christmas is coming, it’s easy to get sucked into the idea that your internal diary stops at Christmas and New Year and doesn’t start up again until after it’ s all over. If you find yourself arriving in January thinking ‘ whew, that’s it for another year, now what?’ then take heart.
You can avoid that question by mulling over now what you want to be focusing on for 2014. It may seem a bit too soon, but if you want your business to continue smoothly after New Years Eve, instead of having to rev up again, then setting things up now is a great way to do this.
Think about what your clients might want immediately after Christmas and the New Year. What would really support them? How might they be feeling? If you don’ t know, ask them. How can you deliver something that makes them feel good, achieves the results they want, and helps you too?
And watch out for your thoughts. In the psychotherapeutic field in which I used to work there was a belief that January was a good time for new clients, as people realised after having had horrendous Christmases that they needed help. But just the other day I read of someone in this field stating exactly the opposite. Which just goes to show your thoughts about business in January are just thoughts, and can be changed!
Look out for the mind police that say ‘ nobody has any money left after Christmas’ , ‘ January’s a terrible time for new clients’ , or ‘ People only want to go to the gym, not do anything else for themselves’ , or any other thought along these lines. They really are just thoughts, ones that are residing in your head, and you are the only one that can ask them to leave.
How do you know what each individual person has in their bank account, or savings account for that matter? How do you know that January is not the best month for that person in terms of their own income? How do you know the decisions that someone has made for their New Year resolutions? You don’t.
When you notice that you seem to have moved into the minds of your clients and decided what they are thinking without asking them, then pull back, move out, and focus on what you want to create instead, in such a tempting way that your clients will say, oh, wonderful what a good idea, thanks so much! Affirm that your January is a wonderful month for creating income and then set out to help that happen in practical ways.