How to Cope When You’ve Outgrown Your Business Part 3: Discovering Who Your Perfect Clients Are

‘Even when I dropped my prices really low, these people still said it was too expensive!’

My client was aghast. She just couldn’t believe that a steady stream of people coming through the centre where she rented a room were simply not interested in taking advantage of even a taste of her treatment, which she knew could help them.

‘It seems like they just want to stay the way they are’, she wailed.

And she was right. The particular people she was referring to were not interested in returning to full health using her method, even if they said they were. And she ended up feeling really frustrated and questioning what she was doing and why.

The problem was, she had not been targeting the kind of people who were an ideal match to what she was offering. This was because she knew her treatments could benefit all kinds of ailments, and so she naturally wanted to offer these to everyone.

The challenge with this is that by scattering your seed wide, so to speak, you lessen the chances of it falling in the exact place where the conditions are right for it to germinate. Continue reading

How to Cope When You’ve Outgrown Your Business (Part 2)

Last week I shared about how I’m rediscovering the essence of RichThinkers, which for me is about awakening and inspiring you to grow your business from a place connected with your passion, purpose and presence.

Notice the lack of another ‘p’ word – profit. This is not because profit is not important, but profit without you:

  • fulfilling your purpose in being alive
  • feeling passionate about what you do
  • shining who you are in the world

is empty profit, no matter how much actual money you are making.

It’s very likely that money is not your prime motivator for doing what you do. If you think it is, then think again because underneath the requirement and perhaps need for money, will be something else that is driving you. Something that made you choose to live your life the way you do, and express yourself through your business. And this is the first stage in stepping out into the world in a bigger way. Continue reading

How to Cope When You’ve Outgrown Your Business (Part 1)

Emerging from the burrow where I feel I‘ve been for the last 18 months while dealing with my husband’s illness and subsequent death, I have discovered that I’m no longer a match with my business.

What?

Yes, The RichThinkers I set up over 5 years ago got stunted in its growth when I entered that burrow, which of course I didn’t realise as I was head down, being a carer, then feeling full of grief and finally doing my best to cope with learning to live alone after 20 years of marriage.

But I’ve moved on a bit now, and I’m poking my head out of the burrow, having a good look around, and I’m seeing the landscape with new eyes. The air smells different; what I see, although it appears to be the same, is perceived differently.

In fact, everything around me just feels different.

Clearly I’ve outgrown RichThinkers in some way. But when you’ve outgrown your business, what do you do? Continue reading

Are YOU Stuck in Your Comfort Zone?


comfort zoneYour Comfort Zone is probably very familiar to you – it’s where you feel strong, capable, confident
. It’s where you can do good work, know it’s good, and you get good results. It’s also a place free of stress, where you feel secure and content.
It’s a bit like an old familiar jumper that you love wearing, which keeps you warm and cosy.

But..

Have you ever noticed how you discard clothes from time to time? If you have kept old favourites in the back of your wardrobe, and then get them out again and try them on, they can often be out of date, and suddenly you just don’t feel that comfortable in them anymore! How can it be, that item which you so loved, and yet now is so clearly not suitable?

This is what it’s like with your Comfort Zone. From time to time, you will be nudged (or in some cases, propelled) out of your zone of comfort into another area entirely. You might be one of those people who feel as if they are literally growing out of your clothing when this happens – a bit like a snake needing to shed it’s skin. Continue reading

Do You Have a Self-Employed Job or a Business?

In a coaching session the other day, I was introducing the notion that those who are self-employed have a different mindset from those who are employees. I first heard of this notion through Robert Kiyosaki’s book The Cashflow Quadrant: The Rich Dad’s Guide to Financial Freedom.  The question is, do you have the kind of thinking that corresponds with a self-employed person, an employee, a business owner, or an investor? Read on to find out. Continue reading