Are You in the Dark About Your Business?

In the north of Scotland in the depths of wintertime, it is dark by 4pm, and not properly light again until after 8am. Many people find this a challenge, but it is of course compensated for by very long summer evenings, when the sun rises about 3am, and doesn’t really set until about 11pm. I reorganise my schedule during the winter so I can easily get out in the daytime. This applies to businesses too, so how much time do you spend in the daylight and night time of your business? Continue reading