That’s a good deal! My eyes lit up as I saw an offer for a bar of chocolate for just £1. My hand reached out to take it and put it in my shopping basket. And then I stopped. What was I doing? I didn’t want this chocolate. It was a huge bar, and I didn’t want to have that much chocolate around in the house. Why was I about to purchase it? I put it back. I took it up again; again, I put it back. Recognising I was dithering I moved away from the chocolate display, closed my eyes and breathed deeply.
What was going on here?
What was going on was an example of the fine line between an addictive deal, and a good deal. Continue reading →