Are Your Ideal Customers Able to Find You?

Spray and pray. Have you heard of that? It’s a very common method of marketing – put your offerings out to anyone and hope they will reach the right people who will then contact you. That’s where the praying comes in!

If you’re really good at doing this, then you’ll find a way of contacting the people who received your flier or initial message, and discover if they have any need of your services. But it is a bit hit and miss, to put it mildly. Continue reading

Do You Ever Feel Overwhelmed in Your Business? (If so, read this!)

Asking for support is something that many people have difficulties with. I’d like you to imagine the following scenes and discover which one is most familiar to you.

Do you sit alone in your office, working on every aspect of your business, tearing your hair out when you can’t understand something, and then giving yourself a hard time because you can’t understand? Do you spend hours trying to work something out, or to familiarise yourself with an aspect of your business that is not second nature? Maybe you even feel ashamed or stupid when you find yourself stuck, not knowing what a ‘portal problem’ or an ‘app’ or a ‘url’ is (all examples of things I have not known and felt silly about!).

Or… Continue reading