There’s a lot of different theories about pricing, and I have even run a whole course on this topic (How to Raise Your Prices, Charge What You’re Worth and Get It!). It raised its head again the other day in a meeting with some colleagues when we were discussing the price point of a new app being developed for the Joyful Parents website with which I am involved. Someone mentioned the power of different numbers.
“Why does everything seem to end in a 9?” she asked. Continue reading