Are You in the Dark About Your Business?

In the north of Scotland in the depths of wintertime, it is dark by 4pm, and not properly light again until after 8am. Many people find this a challenge, but it is of course compensated for by very long summer evenings, when the sun rises about 3am, and doesn’t really set until about 11pm. I reorganise my schedule during the winter so I can easily get out in the daytime. This applies to businesses too, so how much time do you spend in the daylight and night time of your business? Continue reading

Is Your Business in a Burrow or Full Sunlight?

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According to North American folklore, if it is cloudy when a groundhog emerges from its burrow on 2nd February (today), it will leave the burrow, signifying that winter will soon end. If on the other hand, it is sunny, the groundhog will supposedly “see its shadow” and retreat back into its burrow, and winter will continue for six more weeks. How does this relate to your business? Continue reading

The Value of Darkness and Light in Your Business

In the north of Scotland in wintertime, it is dark by 4pm, and not properly light again until after 8am. Many people find this a challenge, but it is of course compensated for by very long summer evenings, when the sun rises about 3am, and doesn’ t really set until about 11pm. I reorganise my schedule during the winter so I can easily get out in the daytime. This applies to businesses too, so how much time do you spend in the daylight and nightime of your business? Continue reading