Are Your Ideal Customers Able to Find You?

Spray and pray. Have you heard of that? It’s a very common method of marketing – put your offerings out to anyone and hope they will reach the right people who will then contact you. That’s where the praying comes in!

If you’re really good at doing this, then you’ll find a way of contacting the people who received your flier or initial message, and discover if they have any need of your services. But it is a bit hit and miss, to put it mildly. Continue reading