What price you put on your services or products can be a critical decision. Too high, and you isolate too many people; too low and you also risk not getting taken seriously enough (ie people don’t believe you can provide what you offer at such a good price) or you attract non-serious buyers who just want what you’ve got because it is cheap. So pricing can be quite a dilemma.
There’s a lot of different theories about pricing, and I have even run a whole course on this topic (How to Raise Your Prices, Charge What You’re Worth and Get It!). It raised its head again the other day in a meeting with some colleagues when we were discussing the price point of a new app being developed for the Joyful Parents website with which I am involved. Someone mentioned the power of different numbers.