The Power of the Number 9 in Your Pricing

What price you put on your services or products can be a critical decision. Too high, and you isolate too many people; too low and you also risk not getting taken seriously enough (ie people don’t believe you can provide what you offer at such a good price) or you attract non-serious buyers who just want what you’ve got because it is cheap. So pricing can be quite a dilemma.

There’s a lot of different theories about pricing, and I have even run a whole course on this topic (How to Raise Your Prices, Charge What You’re Worth and Get It!). It raised its head again the other day in a meeting with some colleagues when we were discussing the price point of a new app being developed for the Joyful Parents website with which I am involved.  Someone mentioned the power of different numbers.

Why does everything seem to end in a 9?” she asked. Continue reading

What value do you place on your services?

This morning after singing practice, I was asked by a colleague if I could mend his backpack for him.

‘Could you mend it for me?  I’m willing to pay at least a fiver’, he said.

‘No, no’, I replied, ‘don’t worry, it’ll only take me ten minutes or so’.

‘No, no’ he also replied, ‘it’s worth at least that much to me, it’s been irritating me for so long now’.

Fortunately at this point a glimmer of light went off in my brain, Continue reading