Have you ever come home from the shops, looked at what you bought, and wondered why on earth you spent your precious money on the item in front of you?
If you have, what did you do then? Go back to the shops and return it? Keep it but didn’t feel good about it? Or were you able to reconcile what you bought and find enjoyment in it?
It is so easy to spend money unconsciously these days, particularly if you are spending with a card. There’s a huge difference between cash and cards, and if you don’t know what I mean, try not using your card for a week and you’ll find out. Handing over £50 on your card, and £50 in notes are two very different experiences. Continue reading →
That’s a good deal! My eyes lit up as I saw an offer for a bar of chocolate for just £1. My hand reached out to take it and put it in my shopping basket. And then I stopped. What was I doing? I didn’t want this chocolate. It was a huge bar, and I didn’t want to have that much chocolate around in the house. Why was I about to purchase it? I put it back. I took it up again; again, I put it back. Recognising I was dithering I moved away from the chocolate display, closed my eyes and breathed deeply.
What was going on here?
What was going on was an example of the fine line between an addictive deal, and a good deal. Continue reading →
Wouldn’ t it be wonderful if, when people read your brochure, or your webpage, flier or article, that they felt excited, enthusiastic, and then said ‘yes’ to whatever you wanted them to do? It IS possible, and you can make it happen much easier when you know just a few of the copywriting secrets applied by all the big names. Here’s the first one: