How Your Mindset Influences Your Business

People talk about mindset all the time but what do they really mean? It’ s defined in www.freedictionary.com as:

a habitual or characteristic mental attitude that determines how you will interpret and respond to situations.

Let’s break this down:  if it’s a habit, it’s probably become a habit over time, very likely without you noticing it. This is why when you’re asked what your beliefs are, it’s often a good idea to do some kind of exercise that unearths them, as you’ll be so used to them you won’t even realise they are a belief! Continue reading

Three Practical Tips for Great, Heartfelt Copywriting

Wouldn’ t it be wonderful if, when people read your brochure, or your webpage, flier or article, that they felt excited, enthusiastic, and then said ‘yes’ to whatever you wanted them to do?  It IS possible, and you can make it happen much easier when you know just a few of the copywriting secrets applied by all the big names.  Here’s the first one:

1. Use You instead of We Continue reading

Is Your Business in a Burrow or Full Sunlight?

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According to North American folklore, if it is cloudy when a groundhog emerges from its burrow on 2nd February (today), it will leave the burrow, signifying that winter will soon end. If on the other hand, it is sunny, the groundhog will supposedly “see its shadow” and retreat back into its burrow, and winter will continue for six more weeks. How does this relate to your business? Continue reading

5 Benefits of Love in Your Business

You don’t very often read these two words ‘love’ and ‘business’ in the same sentence. But you probably know that bringing more love into anything is a good idea, and more love in your business will bring in a lot of things that will help to have your business flourish, just as a baby flourishes in the presence of a lot of love. Continue reading