How to Cope When You’ve Outgrown Your Business Part 3: Discovering Who Your Perfect Clients Are

‘Even when I dropped my prices really low, these people still said it was too expensive!’

My client was aghast. She just couldn’t believe that a steady stream of people coming through the centre where she rented a room were simply not interested in taking advantage of even a taste of her treatment, which she knew could help them.

‘It seems like they just want to stay the way they are’, she wailed.

And she was right. The particular people she was referring to were not interested in returning to full health using her method, even if they said they were. And she ended up feeling really frustrated and questioning what she was doing and why.

The problem was, she had not been targeting the kind of people who were an ideal match to what she was offering. This was because she knew her treatments could benefit all kinds of ailments, and so she naturally wanted to offer these to everyone.

The challenge with this is that by scattering your seed wide, so to speak, you lessen the chances of it falling in the exact place where the conditions are right for it to germinate. Continue reading

What to Do When Fear Takes Hold of Your Business

Marion, (not her real name) who has a passive income from a couple of rental properties, was in a dilemma when she rang me for a laser session. She was in the middle of trying to find a new tenant for one of her flats, and the only applicant so far was someone who had kept promising to send references and to ring her at a certain time, but hadn’t done so. Marion was getting frustrated – she had liked the prospective tenant but this behaviour was beginning to erode her confidence in her.  They were due to meet to sign the contract, but it just wasn’t happening.  Eventually, it became clear that she would only be continuing with this person’s application out of fear that no-one else would come forward to rent the flat.

Fear. It is one of the most pervasive emotions, getting into every fibre of your being if you let it. Continue reading

Is Your Business in a Burrow or Full Sunlight?

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According to North American folklore, if it is cloudy when a groundhog emerges from its burrow on 2nd February (today), it will leave the burrow, signifying that winter will soon end. If on the other hand, it is sunny, the groundhog will supposedly “see its shadow” and retreat back into its burrow, and winter will continue for six more weeks. How does this relate to your business? Continue reading