One of the values of a conscious, or spiritual, business, is integrity, and it is probably one of your own personal values as well. But what does it really mean, what does it look like in business terms, and how do you use it in your own business?
The word integrity comes from the Latin adjective ‘integer’, meaning whole or complete, and is described in Wikipedia as ‘the inner sense of wholeness deriving from qualities such as honesty and consistency of character’. I’m sure you know this ‘inner sense of wholeness’ – it’s what you feel when things are going well; when you’re feeling connected with a bigger purpose in your life; and when you are looking out to the world around you with eyes of love and compassion. It’s just a good feeling of all being well.
It’s this sense of wholeness that becomes fragmented when you go against your own personal ethics, or those of your business. Continue reading